We adopted a new name and a new brand in late March 2014 to welcome all philanthropists who choose to give with few or no staff, regardless of giving vehicle, and to champion more effectively this unique and powerful form of philanthropy. We assure you that the people and resources you have come to count on will continue to be available to you.
This transition was the result of a 2-year strategic planning process and brand review, which included input from colleagues, partners, and, most important, our members. It recognizes the growing trend of philanthropists choosing to give with few or no staff, and the growing use of multiple giving vehicles.
We are excited by the opportunities to broaden our vibrant network and amplify the impact of all philanthropists who choose to give big while staying small.