Guest Blogging Guidelines

Tell your story

The Exponent Philanthropy blog highlights funders who are keeping their operations lean and ears to the ground, nimbly maneuvering their dollars, skills and leadership to make an impressive impact. The most powerful posts take the reader on your journey and explain not only what you did but why, connecting them emotionally to the story being told.

Our mission is to amplify and increase the impact of lean funders by building an inclusive community where they can learn, connect and collaborate.

Our audience is those interested in philanthropy, who may or may not be new to Exponent Philanthropy. This includes current and prospective members, colleague organizations, corporate partners and other philanthropy advisers, and media.

General guidelines

Length: Blogs should run between 400-1,000 words (500 is ideal). Be concise.

Style: Write in an easy to understand, accessible style using active voice.

  • Active voice: The sentence’s subject performs an action (e.g., philanthropists fund an array of causes.)
  • Passive voice: An action is applied retroactively to the subject (e.g., an array of causes are funded by philanthropists.)

Titles: Optimize titles with keywords. They should not exceed 60 characters.

Pictures, graphics and charts: Must be .jpg or .png. Include the source.

About the author: Provide a short bio or organizational description up to 50 words that includes social media handles and links to your website.

Formatting and editing: We encourage subheads and bulleted lists to break up big blocks of text. We reserve the right to edit the blog for grammar, relevance, voice and clarity.

Publishing and promotion: We will promote your blog via social media (Facebook, Twitter, LinkedIn), email and Essentials. We encourage you to do the same!

Want to submit a blog? Email our Communications Manager, Hannah Smith, at blog@exponentphilanthropy.org.

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Template for a member story blog post

If you’re a member struggling to structure your post, this template may be helpful:

  • Title: Cut to the chase. Readers should know what they’re getting when they click on the blog. The basic formula “How We Did X With Y” can work well.
  • Introduction: Grab the reader’s attention at the very beginning by being really open, honest, provocative or counterintuitive. What was the challenge or goal? Introduce yourself and give a little context about the foundation.
  • The steps: Explain the why. Take your reader through your journey. List your steps clearly (denote them with subheadings.)
  • Conclusion: What did you learn? What was the impact?