In the corporate world, philanthropy has become a normal way of doing business. It’s no secret that doing good is good for a company.
According to a survey by McKinsey & Company, corporations engage in philanthropy to meet several business goals: to enhance their reputations, bolster or gain respect from their employees, and differentiate themselves from competitors.
No matter what motivates a company to give, corporate philanthropy has carved its place in the charitable landscape: composing about 10% of all private foundation giving, or the same percentage as the nation’s community foundations. What more do we know, though, about corporate philanthropy and the corporate giving strategies that work?Login to Read More