Your Foundation’s Brand Identity

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Some small foundations choose a simple communications strategy: silence. This article is probably not for them.

Other small foundations recognize that they have more to contribute to their communities than money. Maybe it’s speaking out about education issues or offering expertise in neighborhood development. Perhaps your foundation is the conscience of your community in valuing elderly or disabled citizens.

Although your grants speak volumes about your identity, your foundation may play other roles that do just as much good—maybe even more.

What is your foundation’s identity?

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