How Small-Staffed Community Foundations Keep Donors Engaged And Satisfied

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Fundraisers are often told that donor engagement is the key to donor retention. Whereas engagement may be key for retaining donors to traditional nonprofits, a 2014 Center for Effective Philanthropy report shows that donor satisfaction is key for retaining donors to community foundations.

Simply put, “The strongest predictors of donor satisfaction are donors’ sense of the foundation’s level of responsiveness when they need assistance and donors’ perceptions of the foundation’s impact on the community.”

With this information in hand, how can small-staffed community foundations strengthen their relationships with donors?

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