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5 Building Blocks of a Successful Media Strategy

Every organization, no matter the size, should consider developing a media strategy. Beautifully landscaped Facebook pages and carefully crafted tweets are less important than unified messages and timely goals. The following general guidelines, excerpted from our Media Toolkit for Exponent Philanthropy members, can be adopted by any nonprofit or foundation seeking to build relationships with its community... Read More

Engaging With Members of the Media

This is the first of a 3-part series to help funders leverage relationships with traditional media, following the launch of A Funder’s Guide to Engaging With Members of the Media for Exponent Philanthropy members and the webinar Leveraging Media to Advance Your Philanthropic Goals (recording available for members).  See other posts in this series Over... Read More

There Is a Reporter on the Phone—Top 10 Tips

This is the third of a 3-part blog series to help funders leverage relationships with traditional media. Our thanks to Patti Giglio of PSG Communications, LLC, for her contributions to our new media toolkit for Exponent Philanthropy members, the basis for this blog series. 1. Consider the reporter’s inquiry an opportunity. Most reporters want to get it... Read More

Is Your Story Newsworthy? Six Elements to Help You Spot One, or Create One

This is the second of a 3-part blog series to help funders leverage relationships with traditional media. Our thanks to Patti Giglio of PSG Communications, LLC, for her contributions to our new media toolkit for Exponent Philanthropy members, the basis for this blog series. Journalists of all stripes are always looking for stories. The stress... Read More